Swell is a three-day summer festival by the sea. It needed a look that could work on a wristband and on a forty-metre stage screen.

Three days, one circle

Each day gets its own colour and its own crop of the same red circle. Posters, screens and signs swap the crop, never the idea.

What changed

The system is simple enough for the festival team to make new pieces themselves, all the way to the last bus home.